I watched this ad last year I really liked it. The ad is a stop motion of images printed from the printer continuously. It is like something realistic moving even you know they are just still images.
The stop motion is a time consumption job that is easy to make people frustrated and distracted. Spending 3 hours may only produce 10 seconds of footage, or in the case of Real 10, 12 months producing 7 minutes of footage!
They are made of thousands of still photographs.
Another stop motion I want to share with everyone is : http://www.youtube.com/watch?v=m9Et7UQh1tg&feature=player_embedded
watch it and you'll see such a huge number of photos they used :)
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